Posts Tagged ‘Amp’

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www.SuccessUniversityCoaches.com Brian Tracy talks about how failure is to be expected before you reach success.

The first thing we need to do is to define exactly what Local Internet Marketing Businesses are. My definition of these are Brick and Mortar businesses that fully function in the offline world, and only use the Internet to bring in more customers and sales than they are already getting. Many of these Local Internet Marketing Businesses have been doing business way before the Internet came to be and were doing fine.

However, with just about everyone having Internet access these days, and even more now because of applications like the iPod and the iPhone, it’s even more crucial that you as a Brick & Mortal Local Business Owner consider moving your business to the Internet. Even with all the hype surrounding how important this is, and the profit to be made, it vexes me why so many other businesses aren’t doing this. And about 98% of them that do are doing it wrong, or at least are missing so many elements.

Here are a few quick tips Local Internet Marketing Businesses can employ to increase awareness within the local community.

1.) Offer a PDF Coupon – If I owned a Small Restaurant Business Online this is something I would definitely do. Allow customers to print out a coupon code online giving them a serious discount on something like a soda. Offer a medium soda for 30 cents for example with no obligation. This will draw new customers into your restaurant that might have never even known about it in the first place. Or maybe they saw it but just kept passing by and never really thought about stopping in.

Almost all people will be drawn in by this “Marketing Hook”. They’ll buy the soda then realize they’re hungry also and order a full meal. Better yet they love the meal, so they bring a few of their friends in next time. These friends all come with their friends at different times and order full meals. Do you see the potential in offering something for a deep discount to bring people in. This way you are using the internet to employ attraction marketing.

2.) If you run a Furniture Store Online, hold a free monthly Interior Decorating Workshop. Bring in an interior designer to speak once a month. Of course make them agree that they’d recommend your furniture store for all the furnishings. Post the time and date of the workshops on your website. Make them optin to your email list to receive a formal printed invitation that you can send as a simple email they print out and take with them. Have them double optin to receive this information. We use a service called Aweber to collect these leads for our businesses.

As you can see, Local Internet Marketing Businesses have methods they can use in just about any niche to seriously increase their firepower and awareness within their respective local communities. There is no substitute for relationship building. You will find that a very successful business goes out of their way to continuously build new relationships, usually by offering something free or of great value, so they can continue to grow. And taking your Local Business Online is the key to do this.

There are many other methods across a lot of other niches where you can employ these methods as well. Contact us and we’ll be happy to discuss these with you at no charge.

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Reginald Kaigler’s 2011 commentary about recent robberies forcing businesses to close in Flint and why government use fees to prevent poor people from carrying a concealed gun. Family Video manager says Flint location closed due to recent violence, mayor disputes claim www.mlive.com

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