Archive for July, 2011

Howard Helfant achieved widespread fame with his company’s signature drink, Howie’s Hot Shot Tomato Slammer. The tomato-based drink is the perfect combination of sweet and spicy, and it’s become wildly popular. Most executives would choose to coast after this sort of success, and just ride the wave. Creating a successful product takes a lot of work, after all, and it makes sense that people would like to rest after working so hard on something for so long.

People like Howard Helfant simply don’t function this way. Howard Helfant likes to challenge himself, and he continues to push himself to new heights. His new line of products under the Skinny Senorita name is bound to be another big hit for Howard Helfant.

The average alcoholic drink has an amazing amount of calories. Margaritas, mojitos and daiquiris are big offenders, as they have large amounts of sweeteners in them. Combine a lot of sugar and a lot of alcohol, and you have a large person that gets larger and larger. Howard Helfant knows that many people are on diets, as age slows down the metabolism and gravity drags the body down. But just because people are on diets, doesn’t mean they want to leave those drinks behind. That’s why Howard Helfant created his like of Skinny Senorita sugar-free drink mixes. These mixes taste great and are much lower in calories, so even people on diets can make room for a refreshing beverage from time to time.

Once the Skinny Senorita line is up and running, it’s hard to tell what Howard Helfant will work on next. He has spent most of his career working on food and beverage companies, and making things that taste great is truly his passion. Whatever he does decide to do next, it’s almost guaranteed to be a smash hit.

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