Archive for August, 2009

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Direct mail marketing can do a lot to expand the customer base and increase the profits of your Miami FL business. Direct mail advertising is very popular among businesses today because it has been proven to be very effective in putting a message across to a target audience and getting results. It is both versatile and measurable, with a higher return on investment (ROI) as compared to other advertising methods.

Before you start your direct mail advertising and marketing campaign, identify your business objective clearly. Is your main goal to attract more new customers, or are you more interested in making your existing customers buy more of your products? Knowing your target will streamline your campaign design and will make it more effective. It will also make the campaign more measurable. Having such focused campaigns also mean more savings since results are more defined and attainable.

Campaign messages that are more personal have been found to be much more effective among consumers and are less likely to be perceived as junk mail. Personalize your letters to reduce the chances of having them thrown away as garbage.

Let your audience know why you are better than all your competitors. Clearly state the benefits they can get from your products or services, and why these are superior. Do not, however, sound pompous.

Give incentives to your target audience in the form of a discount or a free item as a gift. This is effective in attracting new customers to give your products or services a try. It is also a good way to reward existing customers for their loyalty and reinforce their support for your business.

Finally, do not forget to put in all your contact numbers by phone, fax or email, as well as your physical business address. Not only does this show credibility but you also need to provide all possible means for your target market to get in touch with you in order to convert all that interest into actual sales.

To be effective, a direct mail marketing campaign needs repetition. You do not just send one batch of mail and expect instant results. You need to design a sustained mailing campaign, with each batch having a specific goal. Because of this, a direct mail marketing campaign can be very labor intensive even if it just covers the Miami FL area. You will definitely need the help of a professional mailing services company and not just postal services. Remember that you will be doing business mailings by bulk mail. Simple addressing and envelope stuffing can take expensive man hours when they need to be done by the hundreds or thousands. It would be much more cost effective to hire a mail house with complete mailing services, including presort services and other fulfillment services.

Mailing services may include catalog mailing; addressing envelopes or other mail material by inkjet printing or by affixing address labels by hand; collating and folding material and stuffing them into envelopes, plastic bags or boxes; sealing envelopes, plastic bags or boxes; and presorting them into bundles before delivery to the post office. Presort services are necessary for volume mailings as presorting is then required by the post office.

Other fulfillment services would include affixing additional business cards, labels, magnets, stickers, seals or notes to mail; more complicated manual assembly involving hand folding, gluing and rubber stamping; hand-sorting; and handling irregular packaging. It could also cover individualized check distribution;  customized shipping; inventory management with customized reporting; and personalized attention for special projects.

To ensure the success of your direct mail marketing campaign for your Miami FL business, make sure you get the right mail house company as your partner.

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$100,000 from 10 customers? Can it Be True?

Obviously that level of income from such a small number of customers *may* seem a little unbelievable at first and to begin with I was a little dubious as well.

However, when I discovered that this strategy had been created by Steve Clayton and Tim Godfrey, (two guys well known  for their high

quality material and innovative ideas), it suddenly caught my attention, especially when I learned that scaled up, the numbers stack up like this:

5 customers = $50,000 10 customers = $100,000 50 customers = $500,000 100 customers = $1,000,000

This is a VERY unusual type of online business, one that I had not previously thought of… and if you’re short of time be VERY sure to watch this short video because when you see the specific details, you’ll quickly understand how and why this really works:

www.softe4u.com/sembizblue/

What’s even more facinating is that in order to do this yourself, you don’t need any previous experience with internet marketing (you learn as you go along) and they will give also you absolutely everything you need to get started. Frankly, the FACTS speak for themselves…

– There is a huge market demand for this. – The ecomomic downturn actually BENEFITS this type of business. – You dont need to be an expert in Pay Per Click or Search Engine Optimization. – You don’t need any addtional investment. – Between 5 to 10 customers will create a six

figure income and allow you to quit your job. This is conclusive proof that the potential here is extraordinary and I highly recommend that you check out this video as soon as possible:

www.softe4u.com/sembizblue/

Speak soon,

George